Many decision makers put a lot of pressure on themselves to come up with the next killer idea, believing that they have to wow customers, prospective employees, or other stakeholders in order to win sales, key talent or other advantages for their organizations. But you don’t always have to reel in the ”big fish” to enjoy great rewards. In fact, more often than people realize, great rewards don’t necessarily come from earth shattering factors. Instead, they are oftentimes the result of minor factors that cause us to win or lose “by a nose.”
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- Book: Paid To Think