What is a change effort

Welcome, you have found one of my resources. Make sure you see everything it is linked to at the bottom. You can also go to my resources to find a searchable index of all the quotes, books, podcasts, webpages...I have catalogued.

For anything to change, someone has to start acting differently. Your brother has got to stay out of the casino; your employees have got to start booking coach fares. Ultimately, all change efforts boil down to the same mission: Can you get people to start behaving in a new way?

Found in
Purchase Switch on Amazon
Related Resources