Being story-driven is less about following brand guidelines and more about choosing to act in ways that are consistent with core values. We’ve all witnessed how a company’s purpose and values manifest in the actions of its employees—for good or ill. You have likely experienced an unhelpful doctor’s receptionist or a disengaged sales assistant whose behaviour tells you more about the business than their managers realise.
Welcome, you have found one of my resources. Make sure you see everything it is linked to at the bottom. You can also go to my resources to find a searchable index of all the quotes, books, podcasts, webpages...I have catalogued.