Our own research has shown that the spread of influence in social networks obeys what we call the Three Degrees or Influence Rule. Everything we do or say tends to ripple through our network, having an impact on our friends (one degree), our friends’ friends (two degrees), and even our friends’ friends’ friends (three degrees). Our influence gradually dissipates and ceases to have a noticeable affect on people beyond the social frontier that lies at three degrees of separation.
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