Sponsors are there to amplify what you can do with an event. However, the moment the host of the event is not also the person funding the event, the event has two masters: the host and the sponsor. And their interests are not always aligned. This misalignment can arise throughout your gathering, but it is often most painfully clear in the opening and closing. So a host must be aware of the fact that handing over precious real estate to sponsors is never cost less or neutral.
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