Before you can set about getting traction, you have to define what traction means for your company. You need to set a traction goal. At the earliest stages, this traction goal is usually to get enough traction to either raise funding or become profitable. In any case, you should figure out what this goal means in terms of hard numbers. How many customers do you need and at what growth rate?
Welcome, you have found one of my resources. Make sure you see everything it is linked to at the bottom. You can also go to my resources to find a searchable index of all the quotes, books, podcasts, webpages...I have catalogued.