Culture is not a consumer good. In Silicon Valley there are companies that serve free catered lunches created by celebrity chefs or some that offer on-site massages. When companies focus on too many “perks,” it creates a culture of entitlement, which is a dangerous paradigm because it makes it harder for the company to keep up with the latest trend in perks and doesn’t necessarily help your company achieve its goals. Ultimately, culture is not about the extrinsic motivators but more about the intrinsic ones.
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