How much is a word worth?

This explores how the rates that writers are paid have plummeted over the years. View the original: How much is a word worth

We have become reactive

We have become reactive to the competitive landscape, rather than responsive to the needs of our communities—those people we hope to serve. We are so focused on the competition, or even the threat of it, that we’ve forgotten to double down on what makes us and our work unique and valuable.

Don’t work for free

Don’t make a habit of working for free. Without money, you don’t get to make more art. Try to always work for something, even if that something is the chance to do work that pays. But be very careful here, because it can be easy to set a bad precedent that you don’t value your […]

You set your value

Money is part of the process of becoming an artist, if for no other reason than it affirms you are a professional, but the decision to be taken seriously is yours alone. You set the tone for how people will treat you, which means you must believe your work is worth charging for.

Clients buy to solve problems

Customers don’t buy because of content; they buy because a given product or service solves a problem. And if you can solve problems that help them win more clients, you’re in business.

The Law of Linchpin Leverage

The law of linchpin leverage: The more value you create in your job, the fewer clock minutes of labor you actually spend creating that value. In other words, most of the time, you’re not being brilliant. Most of the time, you do stuff that ordinary people could do.