Are you providing a fair trade for your reader’s time?

When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated. You begin to understand that writing/ reading is, above all, a transaction. The reader donates his time and attention, which are supremely valuable commodities. In return, you the writer must give him something worthy of his gift to you. so […]

Clients buy to solve problems

Customers don’t buy because of content; they buy because a given product or service solves a problem. And if you can solve problems that help them win more clients, you’re in business.

What pain points do you see?

What pain points can you spot in your workplace? What do people complain about again and again and again? What gets people confused and frustrated and saying “this sucks”? Where does work tend to get bogged down?

The Law of Linchpin Leverage

The law of linchpin leverage: The more value you create in your job, the fewer clock minutes of labor you actually spend creating that value. In other words, most of the time, you’re not being brilliant. Most of the time, you do stuff that ordinary people could do.

Deep Work – Definition

Deep Work: Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate. From Deep Work by Cal Newport