Wrong with the crowd

There is tremendous internal pressure to comply with the norms of the group. The reward of being accepted is often greater than the reward of winning an argument, looking smart, or finding the truth. Most days we’d rather be wrong with the crowd than be right by ourselves.

It’s too good to be true

Customers are suspicious when businesses promote something that seems too good to be true, because they’ve learned that it often is. makes me think of the Telus deal that lowered my bill and gave me more bandwidth. It took my about 5 minutes of questioning to believe that they would call me out of the […]

Trust matters more than truth

We’re in an era where trust matters more than truth, and the truth is that your customers simply don’t trust you as much as they trust each other.