Trust matters more than truth

We’re in an era where trust matters more than truth, and the truth is that your customers simply don’t trust you as much as they trust each other.

Team openness

Team members who are not genuinely open with one another about their mistakes and weaknesses make it impossible to build a foundation for trust.

Women and collaboration

Interestingly, women benefited twice as much as men from disciplined collaboration. Why might women benefit so much more from collaborating? Our data revealed that a higher proportion of women were good at building trust, ensuring that parties were motivated, and crafting a common goal. More women were also better at seeking information outside their core […]