The more paths that connect you to other people in your network, the more susceptible you are to what flows within it. So, if you have multiple 3 degrees to people you’re more likely to be influenced.
Our own research has shown that the spread of influence in social networks obeys what we call the Three Degrees or Influence Rule. Everything we do or say tends to ripple through our network, having an impact on our friends (one degree), our friends’ friends (two degrees), and even our friends’ friends’ friends (three degrees). […]