Here’s the truth. If your email list isn’t at the center of the ROI you are generating for your business, news flash: you are doing it wrong. Your email list should be a constant driver of business, and if it isn’t, you need to take it more seriously.
As your audience grows, your reliance on the given social platform increases. Then what do the networks do? They slowly decrease organic reach, thus increasing the necessity of paying for the same level of exposure. Put another way, the marketplace conditions are being engineered so that ad space on social networks sells itself. To get […]