Baseline sales fact

Here’s a baseline fact about selling: People buy from people they like. You will never have tho opportunity to pitch your products or services if you’re not first authentically connecting to your potential client.

You Must Sell Yourself

If you create value in the world, it’s your job to market yourself well enough to ensure your people have access to the valuable services they need. If you fail at communicating your value, your clients will lose when they end up hiring a less valuable competitor because they didn’t understand why you are better.