Customers are suspicious when businesses promote something that seems too good to be true, because they’ve learned that it often is. makes me think of the Telus deal that lowered my bill and gave me more bandwidth. It took my about 5 minutes of questioning to believe that they would call me out of the […]
Find your bright spots. If you’re not seeing the traction you want, look for bright spots in your customer base, pockets of customers who are truly engaged with your product. See if you can figure out why it works for them and if you can expand from that base. If there are no bright spots, […]
Traction and product development are of equal importance and should each get about half of your attention. This is what we call the 50 percent rule: spend 50 percent of your time on product and 50 percent on traction.
Most people don’t remember names, for the simple reason that they don’t take the time and energy necessary to concentrate and repeat and fix names indelibly in their minds. They make excuses for themselves; they are too busy.
Whether you are dealing with clients or meeting with colleagues, always remember and address them by their names. In a moment when people are often viewed as job titles or potential sales, this will make a massive difference in your work.
Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They don’t realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our […]
There is only one way under high heaven to get anybody to do anything. Did you ever stop to think of that? Yes, just one way. And that is by making the other person want to do it.
Customers don’t buy because of content; they buy because a given product or service solves a problem. And if you can solve problems that help them win more clients, you’re in business.
Parallel content looks good on the surface. It’s stuff that’s related to your core business and that your audience is interested in. But it converts poorly because it lacks strong, clear CTAs to become a paying customer. It runs parallel to your core business, but doesn’t intersect with opportunities to increase revenue. that means you […]
Content hackers set specific goals for measuring the one metric that matters. They’re not looking for “more” users or “increased” revenue. They are dead-set on a $ 100,000 increase in monthly sales. traffic isn’t the metric to measure, sales is