The relationships you form with other leaders and the partnerships your organization forms with other organizations will end up producing the most significant results throughout your life.
How does a team go about ensuring that its attention is focused on results? By making results clear, and rewarding only those behaviors and actions that contribute to those results.
If disproportionate results come from one activity, then you must give that one activity disproportionate time. So, ask yourself what is the single service that is most profitable for you? Why aren’t you selling only that service?
To achieve an extraordinary result you must choose what matters most and give it all the time it demands. This requires getting extremely out of balance in relation to all other work issues, with only infrequent counterbalancing to address them.