It’s too good to be true

Customers are suspicious when businesses promote something that seems too good to be true, because they’ve learned that it often is. makes me think of the Telus deal that lowered my bill and gave me more bandwidth. It took my about 5 minutes of questioning to believe that they would call me out of the […]

Perks and Promotion

We still think that the most creative way to reward excellence in a role is to promote the person out of it. We still tie pay, perks and titles to a rung on the ladder. The higher the rung, the greater the pay, the better the perks and the grander the title.