It takes a long time to launch a dream

A novel will take you two years to write. Or three or four or five. Can you do that? Can you sustain yourself financially? Emotionally? Can your spouse and children handle it? Can you maintain your motivation over that length of time? Your self-belief? Your sanity? If necessary, can you scrap your first eighteen months’ […]

If you haven’t launched

If you have side projects that you’ve never finished and you haven’t launched anything in the last year, you don’t know how to ship. It took just over one year to build the Empire State Building, that’s it. How long has your project taken?

Ship it and be judged

When we ship, we’ll be judged. The real world will pronounce upon our work and upon us. When we ship, we can fail. When we ship, we can be humiliated.

Discipline of Shipping

I think the discipline of shipping is essential in the long-term path to becoming indispensable. While some artists manage to work for years or decades and actually ship something important, far more often we find the dreams of art shattered by the resistance.