Ideas don’t matter

You can have the best ideas in the world—but if you haven’t shipped, you haven’t done anything.

Now is not popular

Now is an unpopular time to take a first step. Won’t things be easier — for some not-quite-specified reason — in the future?


Stalling is a mean creature. If we’re stalling that usually means that we’re scared, ill-equipped, or procrastinating.

Benefits from Not Finishing

This is a classic benefit of not finishing. You get to hold on to the illusion that you could finish if you really wanted to. Rather than try to find out you might not be good, you hide in the myth of maybe.

Procrastination and Vagueness

A major reason for procrastination and lack of motivation is vagueness, confusion, and fuzzy-mindedness about what you are trying to do and in what order and for what reason. From Eat that Frog by Brian Tracy