Use your platform to help others and put others on it. Loan your power and influence liberally. The more influence and power you have, the more responsibility you have to use it for the betterment of others.
Becoming a perennial seller requires more than just releasing a project into the world. It requires the development of a career. It means building a fan base both before and after a project, and it means thinking differently than most people out there selling something.
Everyone wants a platform when they need one. People want to have a big list — they just don’t want to lay the groundwork for one beforehand.