WHO do I serve?

Ask “how” less and ask “who” more. Who do I serve? This is the most important of all questions a business owner who is looking to streamline their business can ask. Yet we rarely ask it.

Variability hurts your business

The biggest cause of business inefficiency is variability. The more services you provide to a wider mix of customers, the more variability you have, and the harder it becomes to provide extraordinary and consistent services.

Specificity is crucial

Specificity is a crucial ingredient. The more focused and particular a gathering is, the more narrowly it frames itself and the more passion it arouses.

The Beauty of Specializing

The beauty of specializing on a process for a focused market is that you can create these processes. The more yo do the same kind of project, the more proficient you become. And while doing the same thing over and over may sound boring, I find that’s quite the opposite. You can always improve your […]

Why Do Boring Work?

Building a business is hard work no matter what. Why would you put all that effort into doing something you don’t even like that much? Why would you bust your butt finding projects that put you to sleep?

You Need to Have a Superpower

When you meet someone, you need to have a superpower. If you don’t, you’re just another handshake. It’s not about touting yourself or coming on too strong. It’s about making the introduction meaningful. If I don’t know your superpower, then I don’t know how you can help me (or I can help you).