Ask “how” less and ask “who” more. Who do I serve? This is the most important of all questions a business owner who is looking to streamline their business can ask. Yet we rarely ask it.
The biggest cause of business inefficiency is variability. The more services you provide to a wider mix of customers, the more variability you have, and the harder it becomes to provide extraordinary and consistent services.
This is a masters class on what it takes to break down complex ideas. If you’re trying to communicate at all, read it and put it into action. Read the article