We don’t set out to be mediocre

Nobody sets out to create a product or company that’s mediocre or, worse still, one that causes harm. We all want to do work that matters. We start every day with that intention. And yet, despite our best efforts, we falter. We sometimes take shortcuts. Say things we don’t mean. the author says we do […]

In the Zone of Excellence

In the Zone of Excellence are the activities you do extremely well. You make a good living in your Zone of Excellence. For successful people, this zone is a seductive and even dangerous trap. To remain in this zone is to hobble yourself from taking the leap into your Zone of Genius.

Give money its place

Yes, you must make money to make art. But don’t give income too much importance. Just give it its proper place. We need money to keep the lights on and buy supplies, but it’s not everything. As novelist Steven Pressfield wrote, “Money exists, in my world, to buy me another season.” Every season you create […]

Make money for the art

Creative work is a costly endeavor, both in time and resources, calling us to dedicate large amounts of our lives to it without any immediate reward. When we find ways to make money, it buys us time and gives us the opportunity to create more. This was why Michelangelo never stopped working long after he’d […]

Don’t work for free

Don’t make a habit of working for free. Without money, you don’t get to make more art. Try to always work for something, even if that something is the chance to do work that pays. But be very careful here, because it can be easy to set a bad precedent that you don’t value your […]

You set your value

Money is part of the process of becoming an artist, if for no other reason than it affirms you are a professional, but the decision to be taken seriously is yours alone. You set the tone for how people will treat you, which means you must believe your work is worth charging for.