Find opinion leaders

One of the key findings from these studies was that the media does not reach the masses directly. Instead, a group of “opinion leaders” usually acts as an intermediary, filtering and interpreting the media for their friends and family who pay less attention to politics. In other words, the media appeared to work by getting […]

Body type influence

People see images of ideal body types in the media, but they are less influenced by such images — by this ideology — than they are by the actions and the appearance of the very real people to whom they are actually connected. This was written in 2009, I wonder if there are any changes […]