Define your traction goal

Before you can set about getting traction, you have to define what traction means for your company. You need to set a traction goal. At the earliest stages, this traction goal is usually to get enough traction to either raise funding or become profitable. In any case, you should figure out what this goal means […]

Shortcuts that others care about

In a digital and globalised world, we have more opportunities and choices than ever before. Sometimes in our attempt to fit in or keep up, we look for the shortcut to success or pursue goals that are more important to others than to ourselves.

Measuring time is easy

Measuring time is literally the easiest way to assess someone’s dedication and productivity, but it’s also very unreliable.

What are you measuring?

People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds.