Real influencers

Real influencers rarely need to be paid. In fact, most of them can’t be bought.

Access influential people

The greater access you have to influential people in your field, the further your work will spread. Of course, you have to be good, but being good is not enough. Skill gets you in front of the right people, but network magnifies your reach. Creative success, then, is contingent on your ability to connect well […]

Cultivate patrons

Behind many creative geniuses, there is often an invisible influencer—a patron—making it all happen. These people lend their resources and influence to help creative talents succeed, introducing them to opportunities they would not encounter otherwise. This is the Rule of the Patron, which states that before you reach an audience of many, you must first […]

Be the leader you wish you had

Leadership is a choice, not a position. Be the leader you wish you had. A title or position doesn’t automatically make you a leader. Influence makes you a leader. Forced followership doesn’t count. People follow the person, not the position.

Find opinion leaders

One of the key findings from these studies was that the media does not reach the masses directly. Instead, a group of “opinion leaders” usually acts as an intermediary, filtering and interpreting the media for their friends and family who pay less attention to politics. In other words, the media appeared to work by getting […]

Three Degrees of Influence

Our own research has shown that the spread of influence in social networks obeys what we call the Three Degrees or Influence Rule. Everything we do or say tends to ripple through our network, having an impact on our friends (one degree), our friends’ friends (two degrees), and even our friends’ friends’ friends (three degrees). […]

On Finding an Influencer

When you find an influencer who likes your product, hold on for dear life. (Send them more stuff than they know what to do with — chances are they have influencer friends!)