Real influencers

Real influencers rarely need to be paid. In fact, most of them can’t be bought.

You need 1000 True Fans

Kevin Kelly’s excellent essay saying that with 1000 people who will purchase everything we put out we have a strong business. 1000 True Fans

Don’t trust success to the system

No one has a more vested interest in your success than you do. Don’t trust the system to take care of you; that’s not what it was designed to do. Do whatever it takes to own your work; fight to keep the control. Failure to do this will most likely hurt you far more than […]

Access influential people

The greater access you have to influential people in your field, the further your work will spread. Of course, you have to be good, but being good is not enough. Skill gets you in front of the right people, but network magnifies your reach. Creative success, then, is contingent on your ability to connect well […]

Find opinion leaders

One of the key findings from these studies was that the media does not reach the masses directly. Instead, a group of “opinion leaders” usually acts as an intermediary, filtering and interpreting the media for their friends and family who pay less attention to politics. In other words, the media appeared to work by getting […]

On Finding an Influencer

When you find an influencer who likes your product, hold on for dear life. (Send them more stuff than they know what to do with — chances are they have influencer friends!)