It doesn’t have to be new

We don’t always have to build something brand new. We don’t always have to spend millions on research when the audience is already there. think Dyson tweaking the vacuum instead of inventing some new appliance

Naps recharge your mental batteries

Sleep scientists have found that even a short nap can be effective in recharging your mental batteries. Naps can even provide an opportunity to have new ideas. Their work shows that you can learn to time your nap to increase the creative boost that it provides, make it more physically restorative, or probe the traffic […]

Win by a nose

Many decision makers put a lot of pressure on themselves to come up with the next killer idea, believing that they have to wow customers, prospective employees, or other stakeholders in order to win sales, key talent or other advantages for their organizations. But you don’t always have to reel in the ”big fish” to […]