Your queen bee role (QBR)

The number one goal for you, and for everyone on your team, is to protect the QBR so that the QBR can drive the business forward without distraction or interruption.

You have to change strategies

Startup growth happens in spurts. Initially, growth is usually slow. Then it spikes as a useful traction channel strategy is unlocked. Eventually it flattens out again as this strategy gets saturated and becomes less effective. Then you unlock another strategy and you get another spike.

Define your traction goal

Before you can set about getting traction, you have to define what traction means for your company. You need to set a traction goal. At the earliest stages, this traction goal is usually to get enough traction to either raise funding or become profitable. In any case, you should figure out what this goal means […]

Disordered environments prompt mere goal pursuit

The researchers evaluated the campaign of bombing in Britain in early WWII. In the midst of the chaos of the bombings, how did the posters “Keep Calm and Carry On?” do? Were they effective in calming the nerves of the people frayed by the bombings? Do people find and pursue goals regardless of if the […]

A boat with one oar

Setting goals in only one or two areas of life is like rowing a boat with only one oar — you go round and round in only one direction. If you use all your creativity in just one area of your life, you are destined to be one-dimensional in others. (What’s the use of being […]

Start with value not goals

The advice “start with goals” when planning an effort, is wrong. We need to start with value, then proceed to goals. Ask yourself: what benefits do your various work activities produce, really?

The Uncommon Life

Anyone who dreams of an uncommon life eventually discovers there is no choice but to seek an uncommon approach to living it.