Don’t do it just for the attention

Doing something just for the attention it gets you might land you a reality series — but it won’t win you many long-term fans. Media interest is a side effect of great talk triggers, not a goal.

You Need a Fan Base

Becoming a perennial seller requires more than just releasing a project into the world. It requires the development of a career. It means building a fan base both before and after a project, and it means thinking differently than most people out there selling something.