Stories help us literally get on the same wavelength as the people we are with. They not only listen to what we are saying but also experience what we are saying. Even simple stories rev up brain activity and sync us up with the people around us.
When people assess an experience, they tend to forget or ignore its length — a phenomenon called “duration neglect.” Instead, they seem to rate the experience based on two key moments: (1) the best or worst moment, known as the “peak”; and (2) the ending. Psychologists call it the “peak-end rule.”