The truth is that executing fulfills many of the things that we crave in our everyday lives. It gives us a sense of accomplishment, it gives us a sense that we’re contributing in some way, and it gives a strong sense of pride in the work that we ship.
Be someone that ships. It’s the ultimate gauge on whether or not you are executing. any other metric outside of shipping is false
This is a book about how and why to execute on ideas right away. Don’t wait for a time, the author’s say, just do the work you’re passionate about quickly while you have that momentum.