Feeling underappreciated eats away at employees

Feeling underappreciated eats away at employees who shoulder hard projects on their own, moms who aren’t thanked for cleaning up after kids, and friends who feel like they always end up hosting. Lack of appreciation is an especially pernicious problem in the workplace—and it’s often overlooked. In fact, 65 percent of Americans say they received […]

Give them a reason to be loyal to your brand

Even if on paper you are the most qualified, even if you can demonstrate that your product is superior, even if you have a watertight rationale to demonstrate that you are the best choice by a mile, people will be reluctant to support you unless they believe you. And they won’t believe you unless they […]