Wrong with the crowd

There is tremendous internal pressure to comply with the norms of the group. The reward of being accepted is often greater than the reward of winning an argument, looking smart, or finding the truth. Most days we’d rather be wrong with the crowd than be right by ourselves.

Culture and Habit Formation

One of the most effective things you can do to build better habits is to join a culture where your desired behavior is that normal behavior new habits seem achievable when you see others doing them every day.