Customers don’t buy because of content; they buy because a given product or service solves a problem. And if you can solve problems that help them win more clients, you’re in business.
Parallel content looks good on the surface. It’s stuff that’s related to your core business and that your audience is interested in. But it converts poorly because it lacks strong, clear CTAs to become a paying customer. It runs parallel to your core business, but doesn’t intersect with opportunities to increase revenue. that means you […]
Content hackers set specific goals for measuring the one metric that matters. They’re not looking for “more” users or “increased” revenue. They are dead-set on a $ 100,000 increase in monthly sales. traffic isn’t the metric to measure, sales is
If you’ve been searching for a great book on what it takes to be an amazing content marketer, then this is one to read. While it’s a bit of a sales message for their product (CoSchedule) that fits directly in with their advice on content marketing so you can’t really fault them. And really only […]