Practice in public

We all need our work to resonate with someone; our art needs an audience. The way the Starving Artist attempts this is by working in private, secretly hoping to be discovered some day. She spurns the need for an audience and chooses to suffer for her work instead, holding out for that lucky moment when […]

You’re too in love with your product and that kills it

I have seen a thousand clients be presented with brilliant campaigns for their products or services and have them ruin these campaigns by loading them up with their own lame bullshit. check the other quotes for the sentiment that nobody cares about your copy. You ruin your marketing by being too in love with your […]

Are you providing a fair trade for your reader’s time?

When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated. You begin to understand that writing/ reading is, above all, a transaction. The reader donates his time and attention, which are supremely valuable commodities. In return, you the writer must give him something worthy of his gift to you. so […]

Content halo effect

To capitalize on the halo effect, you need to create content so good it makes everyone else look like they didn’t even try. But I’m not simply giving you a tip about “quality content” like you’ve heard so many times before. What I’m really talking about is writing, recording, and designing something so good it’s […]

Parallel Content

Parallel content looks good on the surface. It’s stuff that’s related to your core business and that your audience is interested in. But it converts poorly because it lacks strong, clear CTAs to become a paying customer. It runs parallel to your core business, but doesn’t intersect with opportunities to increase revenue. that means you […]

Your Content Core

Simply put, your content core connects the dots between what your customers care about and what you have to offer them. Notice I said “what your customers care about,” and not “what your audience cares about.” There’s a difference. Because if you’re going to get really good at generating leads and converting traffic, you have […]

Competition free content

Regular content marketing is just like swimming in the red ocean. It’s filled with noise, thrashing, and fierce competition. Everyone’s begging for the same audience’s attention—and they’re doing the same things to get it. They’re simply trying to swim faster than the rest. This is what gives us a market bloody with competition and yielding […]

The Dream of content marketing

The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. And the prescribed formula is: high-quality content + audience building = increased revenue and business growth Step One: Create amazing content and optimize […]

The 10x Marketing Formula

If you’ve been searching for a great book on what it takes to be an amazing content marketer, then this is one to read. While it’s a bit of a sales message for their product (CoSchedule) that fits directly in with their advice on content marketing so you can’t really fault them. And really only […]