Your Content Core

Simply put, your content core connects the dots between what your customers care about and what you have to offer them. Notice I said “what your customers care about,” and not “what your audience cares about.” There’s a difference. Because if you’re going to get really good at generating leads and converting traffic, you have […]

The 10x Marketing Formula

If you’ve been searching for a great book on what it takes to be an amazing content marketer, then this is one to read. While it’s a bit of a sales message for their product (CoSchedule) that fits directly in with their advice on content marketing so you can’t really fault them. And really only […]