When we analyzed their behavior, we found that altruism tends to spread and that the benefits tend to be magnified. When one person gives an extra dollar in the first round, the people in her group each tend to give about twenty cents more in the second round, even though they have been placed in […]
The more paths that connect you to other people in your network, the more susceptible you are to what flows within it. So, if you have multiple 3 degrees to people you’re more likely to be influenced.
It can spread either in a directed fashion (retaliating against the perpetrators) or in a generalized fashion (harming nondisputants nearby). Either way, however, a single murder can set off a cascade of killings. Acts of aggression typically diffuse outward from a starting point — like a bar fight when one man swings at another who […]
People are incredibly sensitive to the environment and the culture — to the norms and expectations of the communities they are in. We all want to wear the right clothes, to say the right things, to frequent the right places. Because we instinctively try to fit in with our peer group, behavior is contagious, sometimes […]