Give them a reason to be loyal to your brand

Even if on paper you are the most qualified, even if you can demonstrate that your product is superior, even if you have a watertight rationale to demonstrate that you are the best choice by a mile, people will be reluctant to support you unless they believe you. And they won’t believe you unless they […]

Win by mattering

Great companies have something in common: they don’t try to matter by winning. They win by mattering. The people who build them know what they stand for and act on those beliefs. What they think, say and do are always in alignment. Their story is consistent. Great companies rise to our expectations by being who […]

We have become reactive

We have become reactive to the competitive landscape, rather than responsive to the needs of our communities—those people we hope to serve. We are so focused on the competition, or even the threat of it, that we’ve forgotten to double down on what makes us and our work unique and valuable.

Collaboration not competition

Most of us prefer the image of the solitary genius alone in his studio, painting a masterpiece. This is what we have been conditioned to picture when we hear the term artist. An artist works alone. Right? But this picture of a man against the world is most often a myth; in fact, it wasn’t […]

Competition free content

Regular content marketing is just like swimming in the red ocean. It’s filled with noise, thrashing, and fierce competition. Everyone’s begging for the same audience’s attention—and they’re doing the same things to get it. They’re simply trying to swim faster than the rest. This is what gives us a market bloody with competition and yielding […]

Adversity is your ally

In a competitive world, adversity is your ally. The harder it gets, the better chance you have of insulating yourself from the competition. If that adversity also causes you to quit, though, it’s all for nothing.

No need to be creative

If you want a job where you don’t need to be creative because the company’s cost structure is so aggressive that customers just materialize, don’t be surprised if the low cost structure costs you your job.

Our Product’s Competition

We are fighting not just against our contemporaries for recognition, but against centuries of great art for an audience. Each new work competes for customers with everything that came before it and everything that will come after.