Yes, people work from numbers but they really believe in the connection. You’re the bridge to the connection. The decisions you’re making today are being viewed by others, and they will come to you for their needs.
This is a short book looking at why we don’t always need to make the next idea more complex. Instead of focus groups, ask your frontline sales staff for the biggest hurdles to making a purchase and fix those.
This is a classic book by Dale Carnegie detailing many steps and practices you can take to do relationships better. While it is an old book and does have some very dated thoughts on marriage roles, the principles are all great.