We have become reactive

We have become reactive to the competitive landscape, rather than responsive to the needs of our communities—those people we hope to serve. We are so focused on the competition, or even the threat of it, that we’ve forgotten to double down on what makes us and our work unique and valuable.

Badass Your Brand

This is the author’s look at what it takes to stand out from the rest of your industry and charge the rates you want to charge.