Just be you

When you try to be the same as everyone else, it’s boring. When you try to fit into a mold, you become forgettable. When you try to be “normal,” you become dull. Just be yourself, because no one is like you. If you’re a little weird, own it. The right people will like you for […]

Scary Standards

Establishing a habit of excellence begins with a core commitment to set a standard that scares the daylights out of you. Some people think excellence means being as good as the next guy.

Innovation is refusing to coast

Innovation is the opposite of average. It is refusing to coast, rejecting the status quo, and having the courage to shake up the meaningless routines that lead to laziness. Innovation is the act of exploring new ideas, and every leader must develop this habit in his own life if he wants to become a change […]

Structure is the enemy

Structure is the enemy because structure is sterile. Structure is what companies put into place to force people to create average, but predictably accurate products on an assembly line.

The Uncommon Life

Anyone who dreams of an uncommon life eventually discovers there is no choice but to seek an uncommon approach to living it.

Average Limits Excellence

Don’t use average to estimate the limits of excellence. You will drastically underestimate what is possible. Focus on your best performers, and keep pushing them toward the right edge of the bell curve.

Organized around average

Organizing around the average means that the organization has exchanged the high productivity of exceptional performance for the ease and security of an endless parade of average performers.