You need 1000 True Fans

Kevin Kelly’s excellent essay saying that with 1000 people who will purchase everything we put out we have a strong business. 1000 True Fans

Practice in public

We all need our work to resonate with someone; our art needs an audience. The way the Starving Artist attempts this is by working in private, secretly hoping to be discovered some day. She spurns the need for an audience and chooses to suffer for her work instead, holding out for that lucky moment when […]

Cultivate patrons

Behind many creative geniuses, there is often an invisible influencer—a patron—making it all happen. These people lend their resources and influence to help creative talents succeed, introducing them to opportunities they would not encounter otherwise. This is the Rule of the Patron, which states that before you reach an audience of many, you must first […]

Will you stick around

What often allows great work to get the attention it deserves is not a matter of only talent or luck but a matter of the will. Can you stick around long enough to see your work succeed? Do you have enough grit to take a few critical hits and keep going? Or will you get […]

Parallel Content

Parallel content looks good on the surface. It’s stuff that’s related to your core business and that your audience is interested in. But it converts poorly because it lacks strong, clear CTAs to become a paying customer. It runs parallel to your core business, but doesn’t intersect with opportunities to increase revenue. that means you […]

Your Content Core

Simply put, your content core connects the dots between what your customers care about and what you have to offer them. Notice I said “what your customers care about,” and not “what your audience cares about.” There’s a difference. Because if you’re going to get really good at generating leads and converting traffic, you have […]

Competition free content

Regular content marketing is just like swimming in the red ocean. It’s filled with noise, thrashing, and fierce competition. Everyone’s begging for the same audience’s attention—and they’re doing the same things to get it. They’re simply trying to swim faster than the rest. This is what gives us a market bloody with competition and yielding […]