Don’t do it just for the attention

Doing something just for the attention it gets you might land you a reality series — but it won’t win you many long-term fans. Media interest is a side effect of great talk triggers, not a goal.

Will you stick around

What often allows great work to get the attention it deserves is not a matter of only talent or luck but a matter of the will. Can you stick around long enough to see your work succeed? Do you have enough grit to take a few critical hits and keep going? Or will you get […]

Competition free content

Regular content marketing is just like swimming in the red ocean. It’s filled with noise, thrashing, and fierce competition. Everyone’s begging for the same audience’s attention—and they’re doing the same things to get it. They’re simply trying to swim faster than the rest. This is what gives us a market bloody with competition and yielding […]

Forget the rational mind

Many of us believe that we need to appeal to people’s rational minds to gain their support for our projects and goals. Just explain the merits of the case using logic and data, and others will rise up in support. And so we present rational arguments in lengthy emails and PowerPoint presentations in an effort […]

Tim Ferris on Saying No

This is a great episode with some clear actions you can use when you need to say no to people. How to Say No – The Tim Ferris Show