It takes a long time to launch a dream

A novel will take you two years to write. Or three or four or five. Can you do that? Can you sustain yourself financially? Emotionally? Can your spouse and children handle it? Can you maintain your motivation over that length of time? Your self-belief? Your sanity? If necessary, can you scrap your first eighteen months’ […]

You’re too in love with your product and that kills it

I have seen a thousand clients be presented with brilliant campaigns for their products or services and have them ruin these campaigns by loading them up with their own lame bullshit. check the other quotes for the sentiment that nobody cares about your copy. You ruin your marketing by being too in love with your […]

Are you providing a fair trade for your reader’s time?

When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated. You begin to understand that writing/ reading is, above all, a transaction. The reader donates his time and attention, which are supremely valuable commodities. In return, you the writer must give him something worthy of his gift to you. so […]

On writing compelling copy

People hate ads. I hate them myself. I hate TV commercials. Why should I waste my valuable time watching that lying garbage, trying to sell me crap I don’t need or want? he says to think of all your stuff like this. You must make it compelling to get any notice.

Nobody Wants To Read Your Shit

This is Steven Pressfield’s book that is going to help us write with better structure. He’s trying to help us produce better work.

Ship it and be judged

When we ship, we’ll be judged. The real world will pronounce upon our work and upon us. When we ship, we can fail. When we ship, we can be humiliated.

You are not your project

That our project has crashed is not a reflection of our worth as human beings. It’s just a mistake. It’s a problem — and a problem can be solved.

Bit clueless and cocky

Ignorance and arrogance are the artist and entrepreneur’s indispensable allies. She must be clueless enough to have no idea how difficult her enterprise is going to be — and cocky enough to believe she can pull it off anyway.

Do The Work

Written by Steven Pressfield, this book is intended to help you overcome any resistance you will encounter in a project.