The Problem with the great and powerful marketing plan

Smart business, marketing included, is based on wise decisions. Culture is vital, and planning isn’t evil. But regardless of how much time we spend on our marketing plans, they’re guesses about what will happen in the future. They are big bets based on assumptions that are almost certainly flawed and unaccounted for in the great […]

The Dream of content marketing

The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. And the prescribed formula is: high-quality content + audience building = increased revenue and business growth Step One: Create amazing content and optimize […]

The 10x Marketing Formula

If you’ve been searching for a great book on what it takes to be an amazing content marketer, then this is one to read. While it’s a bit of a sales message for their product (CoSchedule) that fits directly in with their advice on content marketing so you can’t really fault them. And really only […]