Yes, people work from numbers but they really believe in the connection. You’re the bridge to the connection. The decisions you’re making today are being viewed by others, and they will come to you for their needs.
We don’t always have to build something brand new. We don’t always have to spend millions on research when the audience is already there. think Dyson tweaking the vacuum instead of inventing some new appliance
This is a short book looking at why we don’t always need to make the next idea more complex. Instead of focus groups, ask your frontline sales staff for the biggest hurdles to making a purchase and fix those.